Suss Digital Africa founder and chief executive Dennis Maina is among Africa’s young business leaders in the Forty Under 40 Awards.
Maina was recognized for leading the firm, a 360-degree marketing and communications agency rooted in technology and data.
“In the ever-changing digital world, Suss Digital Africa is driven by innovation and creativity. We are thrilled to be recognized for our significant contributions. It means there is something we are doing right. Being listed as one of Africa’s top 40 under 40 is a wonderful distinction,” said Maina.
The firm attributes its growth from Suss Ads Programmatic Platform, a full-stack demand-side platform that is developed by the agency’s in-house team of developers. The platform prioritizes data in marketing, analyzing the Suss Ads data library to glean insights into consumer behaviour and trends.
According to Maina, Suss Ads optimizes Artificial intelligence (AI) that ensures real-time brand safety through robust algorithms and precise distribution based on demographics and interests for maximum effectiveness.
“Our journey does not end here as we remain committed to continually develop media and marketing technologies from Kenya that set new standards worldwide. Let’s continue pushing boundaries and shaping the future of digital and social media in Africa and beyond. Innovation serves as our compass while excellence remains our destination,” he added.
Now in its third edition, the Forty Under 40 Africa Awards identifies, honours, and celebrates a cross-section of the continent’s most influential and accomplished young business leaders under the age of 40 from a wide range of industries who are committed to business growth, professional excellence, and community service and have risen the ranks of their industries at a relatively young age.
The platform currently serves at least 100 brands operating in various sectors across 54 markets worldwide.
